About Alex Â
Alex’s coaching journey spans over a decade, taking him from grassroots club environments through academy systems and into the professional game. Throughout his career, he has worked with both teams and individual athletes across multiple stages of development, contributing to national title–winning programs and supporting players who have progressed to the highest level of the sport — including athletes who have competed at World Cups, with one featuring in the most recent World Cup final.
What has remained constant is Alex’s passion for coaching beyond performance outcomes. He believes great coaching is about helping athletes understand themselves, set higher standards, and take ownership of their development. His approach focuses on building consistency under pressure, long-term growth, and the habits required to perform at an elite level.
Alex enjoys working closely with athletes to develop the mindset, clarity, and structure needed to get the most out of themselves. Supporting athletes not only as performers, but as people, sits at the core of his coaching philosophy and underpins everything he does at High Performance Formula.
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Built Through Real Experience
Carlo and Alex’s relationship began over a decade ago, when Alex first coached Carlo in the State 15s program. As Carlo’s ambitions grew and he made the transition to openside flanker, their connection evolved into a long-term high-performance partnership. What started as coaching quickly became consistent one-on-one work focused on mindset, planning, and creating a clear pathway toward becoming a professional rugby player.
Over the past ten years, that partnership has been built through weekly calls, regular check-ins, honest conversations, and constant challenge — all centred around elite performance. The systems, habits, and standards they developed together were shaped through real-world experience, not theory. Those experiences formed the blueprint that became The High Performance Formula, a proven framework designed to help athletes create clarity, consistency, and long-term success in their own journey.
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